Winter Tech Week 2011 WHEN: December 6-8, 2011 WHERE: Portofino Hotel, Redondo Beach, California Servicing vehicles has become more complex and accurate information is essential building the tools and equipment to perform the necessary repairs.  Winter Tech Week is the only forum of its kind to facilitate the much needed exchange of information between OEM’s and the aftermarket. ETI and JAMA make possible the interaction between the Japanese Automakers and ETI Members and with the addition of Korean Automakers, Winter Tech Week has become an even more important event as sales continue to rise in the US.  Winter Tech Week is ETI Members opportunity to learn about new model vehicles to understand the scope of the proper tools, equipment, and information that are needed to work on these vehicles. Winter Tech Week continues to provide OEM engineers and designers; and ETI companies, the makers of tools and equipment; an opportunity to meet and collaborate. Through OEM presentations, panel discussions and hands-on demonstrations, these professionals discuss the upcoming service needs of new makes and models, and the changes necessary in the tool and equipment industry to meet those needs. ETI members come to Winter Tech Week for one purpose: to get information on specifications, procedural guidelines, new product information, and industry trends.  The focus of Winter Tech Week is new technologies and standards being implemented and planning for those technologies, repair and service tools needed for new models, specifications needed to ensure that vehicles are properly diagnosed, repaired or adjusted, service procedures required for new models, and to discuss information required by regulations and industry agreements.