New For ToolTech 2014:
Meet the Press at ToolTech, April 28 – May 1 in Sonoma, California

October, 2013

Meet the Press at ToolTech brings ETI member companies and key media sources from the automotive aftermarket together for press conferences, where ETI member companies can present and discuss new products that can be featured in a future editorial article. 

ETI member companies will have a pre-scheduled time to hold a press conference with editorial media sources to introduce their new products or services and describe what they do, explain their features and benefits, and what sets them apart from what is currently available today. 

The benefits for ETI member companies include:
  • Focused coverage and exposure for new products and services
  • Your message presented to all the media at the same time for maximum impact
  • The ability to present your message in the media
  • Key personnel in one location to make statements and answer questions for many members of the media
The benefits for the media include:
  • Access to ETI member companies
  • New product and service announcements for your publication
  • Many stories pitched in one place
  • Opportunity for individual, post-press conference interviews with key company personnel
  • Photographic opportunities
ETI members that are interested in participating will have the opportunity to register on the ETI website. The schedule will be done on a first come, first served basis.

Members of the media that have an interest in attending this event at ToolTech 2014 should contact Jessie Korosec, ETI Marketing Manager at jessiek@etools.org.


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